Impact Creative AI enables brands to generate on-brand, compliant, performance-optimized ad creatives at scale using generative AI. This service builds a production-ready AI creative pipeline that transforms Amazon creative operations—reducing dependency on manual agencies, speeding time to market, and enabling always-on testing and optimization. Built on AWS Bedrock, Amazon Marketing Cloud, and Amazon DSP, this engagement establishes a brand-safe AI system for creative generation and validation.
Impact Data unifies customer data across CRM, CDP, POS, web, and mobile systems into AMC using secure AWS-native pipelines—now enhanced with a customer-owned ingestion workflow that empowers non-technical business teams.
Impact Insights transforms Amazon Marketing Cloud (AMC) into a decision intelligence system by automating analytics and enabling deeper audience understanding. This service connects business questions to AMC data and delivers a reusable analytics framework that improves media performance visibility across Amazon DSP and other channels.
