Consilium UniCampaign™ - AI Omnichannel Campaign Manager for Connect
Consilium Software · Marketing & Sales
Certification per AWS Marketplace.
Evidence tier Source Confirmed · 4 captures on record
What the publisher says
As described on AWS Marketplace.
## UniCampaign by Consilium Software: AI-Powered Omnichannel Campaign Management for Amazon Connect
UniCampaign is a cloud-based campaign management platform purpose-built for Amazon Connect. It extends your Connect instance with advanced outbound capabilities across voice, SMS, email, and WhatsApp - all managed from a single interface with compliance automation built in.
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## How UniCampaign Works with Amazon Connect
UniCampaign integrates directly with your existing Amazon Connect instance, adding campaign orchestration, contact list management, and multi-channel execution on top of Connect's telephony infrastructure. Agents handle campaigns within their familiar Connect workspace while supervisors manage strategies, compliance rules, and analytics through the UniCampaign console.
## Key Capabilities
**Omnichannel Campaign Execution**
- Execute campaigns across voice, SMS, email, and WhatsApp from a unified platform
- Use Digital Chaining to design multi-step customer journeys - for example, send an SMS reminder, escalate non-responders to WhatsApp, then queue a preview-dial call, all within state-specific calling windows
- Transfer contacts between campaigns based on triggers to maintain engagement continuity
**Built-In Compliance Automation**
- Time-zone sensitive dialing schedules calls within permitted local hours automatically
- DNC list integration ensures compliance with national and regional Do Not Call regulations
- State-specific compliance strategies address TCPA guidelines and varying state laws
- Attempt control manages dialing frequency to meet regulatory limits and reduce customer fatigue
**AI-Driven Optimization**
- AI analyzes historical data to identify optimal contact times and channel preferences
- Campaign performance is continuously refined based on response patterns
- Predictive analytics help prioritize high-value contacts
**Advanced Contact Management**
- Reusable global filters streamline contact selection across campaigns
- Virtual Relationship Management assigns specific agents to contacts for personalized preview calls
- Contact transfer between campaigns enables responsive engagement workflows
**Multi-Tenant Architecture**
- Manage multiple teams or business units from a single platform
- Tenant isolation ensures data separation and security across organizational boundaries
## Industry Use Cases
**Banking and Financial Services**
A collections team uses Digital Chaining to automate a multi-day outreach sequence: Day 1 sends an SMS payment reminder. Non-responders receive a WhatsApp message on Day 2 with a payment link. Remaining contacts are queued for a preview-dial call on Day 3, assigned to their designated agent via Virtual Relationship Management. All interactions respect state-specific calling windows and TCPA attempt limits - configured once and enforced automatically.
**Healthcare**
A healthcare provider uses UniCampaign to run appointment reminder and care gap outreach campaigns across SMS and voice. Compliance rules enforce HIPAA-aligned calling windows and attempt limits, while Digital Chaining escalates unanswered SMS reminders to a voice callback. Virtual Relationship Management ensures patients are routed to their assigned care coordinator for continuity of care.
**Retail**
A retail brand uses UniCampaign to orchestrate post-purchase follow-up campaigns across email, SMS, and WhatsApp. Customers who don't open an email promotion are automatically escalated to an SMS offer, and high-value customers are routed to a preview-dial agent for personalized outreach. Multi-tenant architecture allows regional retail divisions to run independent campaigns from a single platform while maintaining centralized reporting.
## Requirements and Prerequisites
- An active Amazon Connect instance is required
- WhatsApp integration requires a Meta Business account
- SMS campaigns require carrier-approved phone numbers or short codes
- Cloud-based SaaS deployment - no on-premise infrastructure needed
- Supported in AWS regions where Amazon Connect is available
## Getting Started
After subscribing through AWS Marketplace, the Consilium onboarding team works with you to connect UniCampaign to your Amazon Connect instance, configure compliance rules for your operating regions, and import your contact lists. Contact sales-support@consiliuminc.com to schedule a personalized demo or discuss your deployment requirements.
## Comprehensive Analytics and Reporting
Access campaign performance dashboards with metrics on contact rates, channel effectiveness, compliance adherence, and agent productivity. Export reports to refine strategies and demonstrate regulatory compliance to auditors.
Highlights
Highlighted by the publisher on AWS Marketplace.
Compliance-First Outbound Automation: UniCampaign automates TCPA, state-specific calling laws, DNC list enforcement, and time-zone sensitive dialing - capabilities not available in native Amazon Connect outbound campaigns. Attempt control rules are configured once and enforced across all channels automatically, reducing compliance risk for teams operating across multiple U.S. states with varying regulations.
Multi-Channel Journey Orchestration via Digital Chaining: Design automated sequences that move contacts across SMS, WhatsApp, email, and voice based on response behavior. For example, escalate an unanswered SMS to a WhatsApp message, then to a preview-dial call - all within a single campaign. This cross-channel orchestration goes beyond single-channel blast tools by maintaining context across touchpoints.
Multi-Tenant Platform with Virtual Relationship Management: Manage separate business units or client portfolios from one platform with tenant-level data isolation. Virtual Relationship Management assigns specific agents to contacts for consistent, personalized interactions across campaign cycles - enabling preview-dial workflows where relationship continuity matters, such as collections or account management.
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