Consilium UniCampaign™ - AI Omnichannel Campaign Manager for Genesys

### Platform Compatibility and Prerequisites

UniCampaign 8.0 is compatible with Genesys Cloud CX and major contact center platforms. The solution deploys as a cloud-based SaaS application that integrates with your existing Genesys environment. Contact Consilium for specific version requirements and integration details for your deployment.

### Security and Compliance Certifications

UniCampaign 8.0 is backed by **ISO/IEC 27001**, **ISO 9001**, and **GDPR** certifications, providing enterprise-grade security and data protection. The multi-tenant architecture ensures tenant data isolation, while the platform's built-in compliance engine addresses TCPA, state-specific calling rules, and DNC list integration for regulated outbound programs.

### Key Capabilities

• **Omnichannel Campaign Execution:** Engage customers on their preferred platforms - Voice, SMS, email, and WhatsApp - with coordinated campaign orchestration.
• **Digital Chaining:** Design personalized customer journeys across multiple touchpoints, sequencing channels based on customer response to increase relevance and conversion.
• **AI-Driven Best-Time-to-Contact:** Leverage AI to identify optimal contact windows for each customer, improving response rates and reducing wasted attempts.
• **Advanced Contact Selection Rules:** Use reusable global filters and dynamic filter changes to streamline operations and ensure consistent campaign quality.
• **Attempt Control:** Optimize dialing frequency to comply with regulations, minimize customer fatigue, and maximize engagement.
• **Time-Zone Sensitive Dialing:** Schedule calls with precision, respecting local time zones for effectiveness and compliance.
• **DNC List Integration:** Seamlessly comply with national and regional Do Not Call regulations.
• **State-Specific Compliance:** Navigate complex laws like the TCPA with tailored compliance strategies.
• **Virtual Relationship Management:** Assign agents to handle preview calls, ensuring personalized and consistent customer relationships.
• **Multi-Tenant Architecture:** Manage multiple teams or business units from a single platform with data isolation and security.
• **Comprehensive Analytics and Reporting:** Access deep insights into campaign performance with advanced monitoring and reporting capabilities.

### Industry Use Cases

**Healthcare - Patient Outreach and Appointment Reminders:**

Healthcare organizations use UniCampaign for patient outreach campaigns, appointment reminders, and care gap notifications. Digital chaining allows providers to send an initial SMS reminder, follow up via email with detailed information, and escalate to a live agent call if the patient does not respond. HIPAA-aligned workflows and attempt controls ensure compliant patient communications.

**Banking - Proactive Customer Outreach:**

Banks use UniCampaign for loan application follow-ups, account renewal reminders, and fraud alert notifications. Digital chaining enables a bank to send an SMS fraud alert, follow up with a WhatsApp message containing verification steps, and escalate to a live agent if unresolved. Time-zone sensitive dialing and DNC compliance ensure regulatory adherence.

**Financial Services - Collections and Account Servicing:**

Financial services firms use UniCampaign for collections, account servicing, and customer retention campaigns. The platform's TCPA compliance engine, state-specific calling rules, and DNC list integration are critical for regulated outbound programs across insurance, wealth management, and lending verticals.

### Getting Started

UniCampaign deploys as a cloud-based solution with personalized onboarding. The implementation process includes:

• **Discovery and Configuration:** Consilium works with your team to map campaign requirements, compliance rules, and channel preferences.
• **Integration Setup:** Connect UniCampaign with your Genesys Cloud environment and configure channel integrations (SMS, email, WhatsApp).
• **Training and Go-Live:** Receive guided training on campaign creation, contact management, analytics, and compliance configuration.

Contact Consilium to schedule a guided demo and discuss implementation timelines for your environment.

### Evaluation Resources

Visit consiliumsoftware.com for product documentation, solution briefs, and technical resources. Request a personalized demo to see UniCampaign's campaign builder, digital chaining workflows, and AI-driven optimization in action.