TCS Customer Intelligence & Insights™
TCS - IOT · Intelligence & Research
Certification per Microsoft Marketplace.
Evidence tier Source Confirmed · 7 captures on record
What the publisher says
As described on Microsoft Marketplace.
TCS’ Customer Intelligence & Insights™ (CI&I) is AI-driven
customer analytics software that leverages core Customer Data Platform (CDP)
Show the rest of the publisher’s description (42 more lines)
capabilities so brands can deliver hyper-personalized customer experiences. CI&I turns data into actions that drive loyalty
and growth. CI&I breaks through
departmental silos to create a single 360-degree customer view that enables
brands to deliver seamless, personalized customer experiences across customers'
preferred channels in real time while adhering to data privacy requirements.
CI&I goes beyond
horizontal analytics with pre-built, industry-specific use cases for retail,
banking, and insurance for faster time to value. In addition, the robust,
extensible platform gives you the ability to customize your own use cases with
an easy to use, low code approach.
CI&I Features and Benefits
CI&I enables business
users to quickly act on intelligent customer insights.
Break down data silos: Make better decisions about customers needs, preferences, and values by
breaking down data silos and unifying disparate online and offline data sources for
a complete, consistent, and accurate customer 360-degree view.
Improve marketing
campaign effectiveness: Improve marketing effectiveness
with personalized offers and recommendations that drive cross sell/upsell
opportunities with dynamic digital personas that include qualitative and
quantitative customer attributes for effective targeting and customer
engagement.
Deliver
hyper-personalized customer experiences in real time: CI&I’s real-time CDP collects and unifies multi-source customer data
into a single customer view that is made available to other systems and turned
into actionable insights for real time personalized customer engagement.
Build emotional customer loyalty: CI&I intelligent loyalty
management applies artificial intelligence, machine learning, and real-time CDP
capabilities across multiple data sources for a complete understanding of
customer behaviors, sentiments, preferences, and journeys.
Deliver personalized Next Best Offers and recommendations:
Deliver
personalized, real-time contextual product recommendations across channels for
existing customers and for first-time visitors based on current trending
products and location, such as "Frequently bought together".
Achieve faster time to value: Pre-built,
industry-specific use cases deliver actionable insights with tailored solutions
for banking, insurance, retail, and communications.
Complement existing investments:
CI&I’s open architecture and APIs integrate
with your existing systems and applications i.e., marketing automation system,
PoS, website, mobile apps and more.
Preview
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Agent build and provenance
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Compliance
- FedRAMPConfirmedNot listed90%, registry-checkedNo FedRAMP Marketplace entry matched this vendor's domain, checked 2026-08-27registry recordas observed 2026-08-27
Confirmed means matched to a public authoritative registry. Claimed means the vendor or its listing states it, not yet cross-checked. A framework not shown was not found in any source we hold, which is not evidence against it. Not listed means a scoped registry check found no match for this vendor's domain: a No is a scoped registry check, not a compliance judgment. Confidence bands: 95% domain-verified, 90% registry-checked, 80% self-attested, 70% weak signal. Self-attested items marked “vendor's site” are gathered from the vendor's own website and are not verified by us.
Sources
Publisher resources
6 linksLinked repositories
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