Data-Driven Bid Optimization for Programmatic Campaigns
Zimetrics · Acquisition & Procurement
Certification per AWS Marketplace.
Evidence tier Source Confirmed · 4 captures on record
What the publisher says
As described on AWS Marketplace.
**Overview**
Zimetrics offers a precision bid optimization framework powered by AWS analytics and ML services. Designed to enhance programmatic advertising performance, this capability dynamically allocates budgets, automates custom bidding scripts, and optimizes campaign delivery based on granular geographic insights. Tailored for media agencies managing high-volume campaigns, the solution improves marketing efficiency through intelligent geotargeting, scalable architecture, and AI-driven recommendations. It integrates seamlessly with DSP workflows and can be adapted across various demand-side platforms and campaign types.
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**Key Activities**
- Geo Performance Analytics: Ingest and analyze campaign data from platforms like Google DV360 using Amazon S3, AWS Glue, and Amazon Athena for insights on high- and low-performing ZIP codes and regions.
- Custom Script Automation: Generate geo-specific bid scripts using AWS Lambda and Amazon EventBridge for scheduled updates aligned to campaign needs.
- ML-Driven Optimization: Apply Amazon SageMaker (with models such as XGBoost) to continuously fine-tune bidding logic based on CTR, CPA, and ROAS signals.
- Conversational Reporting: Deploy AI-powered dashboards and NLP chatbots using Amazon Lex and Amazon QuickSight for transparent, on-demand campaign performance insights.
- Seamless DSP Integration: Compatible with standard DV360 scripts and The Trade Desk APIs via AWS API Gateway and Amazon EC2-hosted connectors.
**Deliverables**
- Automated Geo-Bidding Engine: A fully configured, script-based engine that auto-adjusts bids across granular geographies.
- Performance Insights Dashboard: Interactive visualizations and reporting via Amazon QuickSight, enriched with campaign KPIs and geo-mapping.
- Conversational Reporting Widget: Natural-language enabled interface for traders and planners to query and visualize campaign performance in real-time.
- Custom ML Models: Predictive bid optimization models trained on historical campaign data and customized for your DSP environment.
- MVP to Scalable Architecture: MVP integration with DV360 workflows, with roadmap for expansion to additional platforms.
Highlights
Highlighted by the publisher on AWS Marketplace.
30% boost in campaign efficiency and 15% ROAS improvement, validated with leading media agencies
AWS-native, privacy-first architecture with scalable ML pipelines and zero reliance on user-level data
Cross-DSP and geo-scale optimization with human-in-the-loop controls and explainable, agentic reporting
Agent build and provenance
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Compliance
- FedRAMPConfirmedNot listed90%, registry-checkedNo FedRAMP Marketplace entry matched this vendor's domain, checked 2026-08-27registry recordas observed 2026-08-27
Confirmed means matched to a public authoritative registry. Claimed means the vendor or its listing states it, not yet cross-checked. A framework not shown was not found in any source we hold, which is not evidence against it. Not listed means a scoped registry check found no match for this vendor's domain: a No is a scoped registry check, not a compliance judgment. Confidence bands: 95% domain-verified, 90% registry-checked, 80% self-attested, 70% weak signal. Self-attested items marked “vendor's site” are gathered from the vendor's own website and are not verified by us.
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