Pega Sales Automation

As described on AWS Marketplace.

<p>Pega Sales Automation empowers sales organizations to increase productivity, improve win rates, and deliver more consistent selling experiences by embedding AI-driven insights directly into everyday sales workflows. Rather than relying on static CRM data, sellers are guided by real-time decisioning that adapts to customer behavior, deal context, and business priorities. This approach is well suited to complex, relationship-driven sales models common in financial services, insurance, healthcare, communications, manufacturing, technology, retail, and the public sector.</p><p></p><p>Included in this offer&nbsp;</p><p>- Pega full as-a-Service experience with an entire Route to Live supporting application lifecycles from development through testing and go-live.&nbsp;</p><p>- Pega Sales Automation, including the Pega GenAI for Sales Automation package, empowering teams from design time to run time with trusted, enterprise-grade AI.&nbsp;</p><p>&nbsp;</p><p>AI-driven, guided selling execution.&nbsp;</p><p>The solution combines predictive analytics, next-best-action recommendations, and workflow automation to help sellers focus on the highest-value opportunities at every stage of the sales lifecycle. From lead and opportunity management to account planning and deal execution, Sales Automation ensures sellers always know what to do next-supporting long-cycle, multi-stakeholder sales common in regulated and enterprise markets.&nbsp;</p><p>&nbsp;</p><p>Connect data, decisions, and processes across the enterprise.&nbsp;</p><p>Built on Pega's low-code platform, Sales Automation connects data, decisions, and processes across CRM and enterprise systems. Sellers benefit from consistent guidance across channels and teams, while leaders can standardize best practices across industries such as banking, insurance, healthcare services, telecommunications, manufacturing, technology, retail, and government contracting.&nbsp;</p><p>&nbsp;</p><p>Deploy AI you can trust.&nbsp;</p><p>AI-driven guidance in Pega Sales Automation is transparent, explainable, and governed by business rules and workflows. This ensures sales recommendations align with enterprise policies, compliance requirements, and go-to-market strategy-critical for regulated industries and public sector selling.&nbsp;</p><p>&nbsp;</p><p>Key Capabilities&nbsp;</p><p>- AI-driven opportunity and account prioritization&nbsp;</p><p>- Next-best-action recommendations for sellers and managers&nbsp;</p><p>- Guided selling workflows and deal progression&nbsp;</p><p>- Embedded analytics, pipeline visibility, and forecasting insights&nbsp;</p><p>- Seamless integration with CRM and enterprise systems</p>

Highlighted by the publisher on AWS Marketplace.

Increased seller productivity and focus on high-value activities

Improved win rates through AI-driven prioritization and guidance

Greater forecast accuracy and pipeline transparency

As stated by the publisher on AWS Marketplace.

As defined in terms, or as required by applicable law.