UST Retail Media Network: Shopper Data and Retail Media Platform

**Key Features**

• **AWS-Native, Private Deployment:** Deployed directly in your AWS account for full control of data, security, and compliance. No third-party data transfer. Your shopper data stays within your own infrastructure.
• **Unified Shopper Data and Identity Graph:** Connects POS, loyalty, Wi-Fi, web/app, and digital signage sources into an omnichannel shopper data platform using probabilistic offline-to-online identity resolution.
• **AI-Powered Audience and Prediction Engine:** Generates dynamic audiences based on shopping missions, life stage, propensity to buy, brand switching, and new-to-brand potential using advanced machine learning.
• **Omnichannel Activation and Orchestration:** Runs campaigns across in-store screens, in-store radio, websites, mobile apps, email/SMS, paid social, CTV, and DOOH, all managed through one platform.
• **Closed-Loop Measurement and Attribution:** Links campaign exposure to transactional data for precise sales attribution at the SKU, store, and shopper level. Supports real-time dashboards and customizable attribution windows.
• **Real-Time Insights and Intelligence Copilot:** Offers an interactive AI assistant for marketers and merchandisers to query campaign data, shopper behavior, and category performance without technical expertise.
• **Wi-Fi Analytics and In-Store Intelligence:** Delivers footfall tracking, dwell time, zone heatmaps, and new vs returning visitor analytics to connect in-store behavior with campaign outcomes.
• **Smart Shelf and Contextual Content:** Integrates with digital shelves and edge devices to deliver contextually relevant content based on stock levels, time of day, and shopper segment, enabling smarter in-store engagement.
• **API-First, Extensible Architecture:** Easily integrates with existing CDPs, data lakes, ad servers, and BI tools via REST APIs. Scales for single-channel or full retail media network deployments.
• **Managed Services and Operations Support:** Includes implementation, integration, and campaign operations provided by UST. Optional media sales, billing, and reporting services help monetize faster with minimal internal resources.

**Benefits**

• **Unlock a New Revenue Stream:** Transform first-party data and in-store media assets into a recurring, high-margin retail media network revenue channel.
• **Boost ROAS for Brands and Agencies:** Offer CPG advertisers and agencies deterministic sales attribution and closed-loop insights that increase confidence and ad investment.
• **Monetize First-Party Data Securely:** Keep data private within your AWS environment while offering brands valuable, privacy-safe targeting and measurement capabilities.
• **Enhance Shopper Experience and Loyalty:** Deliver more relevant, timely content across in-store, on-site, and off-site touchpoints to drive satisfaction and repeat visits.
• **Accelerate Time to Value:** Launch quickly using UST’s turnkey deployment model, integrations, and managed services, reducing IT workload and risk.
• **Simplify Marketing and IT Operations:** Centralize campaign management, data activation, and measurement in one platform to eliminate siloed tools and manual reporting.
• **Drive Category and Brand Growth:** Use predictive insights and AI-driven audience targeting to design always-on campaigns and category programs that drive sales and increase brand awareness.
• **Future-Proof Retail Media Investments:** Built on a scalable, AWS-native, AI-powered architecture that supports new data sources, channels, and analytics as your network expands.