Digital Gamification Within Any Channel. Play Inside The Conversation.
Inner Reality Ltd · Marketing & Sales
Certification per AWS Marketplace.
Evidence tier Source Confirmed · 4 captures on record
What the publisher says
As described on AWS Marketplace.
IRL is an AWS software developer and digital partner, with a first to market no-code web-app gamification solution.
The AWS platform offers creative possibilities to change customer engagement, using virtual engagement and gamification in a highly disruptive new media platform.
Show the rest of the publisher’s description (6 more lines)
IRL combines the real world and digital worlds, to engage audiences in a more entertaining way.
The Lambda functioning platform geotargets audiences at specific locations (or anywhere) through gamified and animated AR experiences. These experiences can be adapted in real time according to real world events, such as sports events or music festivals.
Using the campaign manager, create and drop virtual assets, anywhere at any time, for people to discover, collect (in a digital wallet) and engage with to win rewards or offers for your brand.
The branded experience can be delivered as a stand-alone campaign, via a API service or through chatbot integration as part of any existing digital channels.
Our aim is to achieve conversion metrics of up to 90% first person data collection for 100,000s of new customers; over 70% redemption of rewards and offers, and with an average of 20 mins per month engagement time and with a Cost per Action (CPA) at a significant discount to your existing channels.
The platform is used by brands and businesses around the world to drive customer acquisition, sales, build brand equity and enhance loyalty.
Highlights
Highlighted by the publisher on AWS Marketplace.
Gamified virtual moments that offer superior emotional engagement for targeted audiences anywhere, by dropping animated virtual 3D assets for customers to collect, play and store in their digital wallets.
Fully customisable, allowing any game format and any reward value. Through omni-channel onboarding that allows you to embed in your existing digital ecosystem via an API, or as a stand-alone campaign.
Extremely cost effective CPA, with very high levels of conversion and first person data collection for every player.
Agent build and provenance
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Compliance
- FedRAMPConfirmedNot listed90%, registry-checkedNo FedRAMP Marketplace entry matched this vendor's domain, checked 2026-08-27registry recordas observed 2026-08-27
Confirmed means matched to a public authoritative registry. Claimed means the vendor or its listing states it, not yet cross-checked. A framework not shown was not found in any source we hold, which is not evidence against it. Not listed means a scoped registry check found no match for this vendor's domain: a No is a scoped registry check, not a compliance judgment. Confidence bands: 95% domain-verified, 90% registry-checked, 80% self-attested, 70% weak signal. Self-attested items marked “vendor's site” are gathered from the vendor's own website and are not verified by us.
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Sources
Publisher resources
3 linksLinked repositories
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