Personalisation Hub Platform

What retailers can do immediately:

• Automate and scale personalised creative with GenAI -> The platform automates the creative workflow - from campaign brief through to generating personalised variants for every screen, store and audience segment.
• Identify customers on arrival in-store -> Support multiple in-store check-in options including virtual queues, QR codes on digital signage, order collection and Bluetooth beacon integrations - supporting 1:1 targeting before checkout.
• Activate real-time personalisation in-store -> Once a customer checks in, the platform performs real-time context engineering, securely combining live data (customer, product, stock, location, weather, etc) to present the right offer, in the right place, at the right moment.
• Deliver 1:1 personalisation on digital signage and smart shelves -> Influence purchase decisions at the shelf edge by dynamically tailoring content, offers and messaging based on customer context and intent.
• Increase foot traffic with privacy-safe computer vision -> Built-in, edge-based computer vision improves campaign targeting and measures passer-by engagement (no facial recognition), helping retailers optimise targeting and creative to drive more store walk-ins & sales.
• Empower store associates to deliver VIP experiences -> Surface relevant customer insights when shoppers join a virtual queue or book appointments - enabling retail staff to deliver more personalised, higher-value interactions.
• Continually optimise campaign performance over time -> Centralise campaign history and in-store performance data, then use AI/GenAI to continuously refine creative, targeting and outcomes over time.
• Connect digital and physical journeys -> Link mobile app, website and in-store analytics for true end-to-end journey visibility and improved marketing attribution - even for non-authenticated shoppers using first-party cookies.
• Built-in retail capabilities include: -> Virtual queue management, appointment bookings, digital signage, smart shelves, AI-driven insights and world-class retail analytics - all from a single platform.