Modern Marketing Measurement with MMM & MTA
Zimetrics · Marketing & Sales
Certification per AWS Marketplace.
Evidence tier Source Confirmed · 4 captures on record
What the publisher says
As described on AWS Marketplace.
**Overview**
As cookies fade and media fragmentation grows, marketers need a better way to measure effectiveness across traditional and digital touchpoints. Zimetrics provides custom MMM and MTA frameworks that blend statistical rigor with marketing intelligence.
Show the rest of the publisher’s description (26 more lines)
By leveraging AWS-native tools, we enable organizations to:
- Estimate ROI across online/offline channels
- Understand the marginal value of each marketing input
- Simulate budget reallocations
- Attribute conversions across the full funnel
This integrated approach empowers marketing teams to optimize budget allocation and deliver measurable business outcomes—without compromising on privacy or transparency.
**Key Activities**
- Measurement Readiness Assessment: Evaluate data availability, media mix complexity, and organizational analytics maturity.
- Data Integration & Engineering:
- Ingest campaign, sales, CRM, and external data via AWS Glue, Amazon AppFlow, and Amazon S3
- Normalize and enrich time-series data using AWS Lambda, Amazon Athena, and Amazon Forecast
- Model Development
- Build custom MMM models using Amazon SageMaker and probabilistic programming libraries
- Incorporate MTA methodologies for short-window path attribution using Amazon Personalize or rule-based heuristics
- Budget Optimization & Simulations
- Run “what-if” planning scenarios and marginal ROI analysis
- Simulate impact of spend shifts using interactive tools
- Insight Delivery & Enablement
- Visual storytelling and dashboards via Amazon QuickSight
- Workshops and enablement sessions to interpret and activate insights
**Deliverables**
- Customized MMM & MTA Models: Built specifically to your data, market dynamics, and business goals
- Channel ROI & Contribution Reports: Insights across media types, time periods, and geographies
- Optimization Simulator: Scenario planning engine to test and prioritize budget changes
- Interactive Dashboards: Visualization of performance drivers and KPIs for marketing, analytics, and finance teams
- Documentation & Playbooks: Model methodology, refresh protocols, and activation strategies
Highlights
Highlighted by the publisher on AWS Marketplace.
Unified MMM + MTA analytics framework, built on AWS and designed for cross-channel, privacy-safe measurement
Simulation & optimization tools to support smarter media planning and ROI-driven decisions
Custom models, QuickSight dashboards, and enablement support to empower marketing and analytics teams
Agent build and provenance
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Compliance
- FedRAMPConfirmedNot listed90%, registry-checkedNo FedRAMP Marketplace entry matched this vendor's domain, checked 2026-08-27registry recordas observed 2026-08-27
Confirmed means matched to a public authoritative registry. Claimed means the vendor or its listing states it, not yet cross-checked. A framework not shown was not found in any source we hold, which is not evidence against it. Not listed means a scoped registry check found no match for this vendor's domain: a No is a scoped registry check, not a compliance judgment. Confidence bands: 95% domain-verified, 90% registry-checked, 80% self-attested, 70% weak signal. Self-attested items marked “vendor's site” are gathered from the vendor's own website and are not verified by us.
Vendor
External enrichment
Sources
Linked repositories
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