Mastercard Dynamic Yield
Dynamic Yield Ltd. · Marketing & Sales
Certification per AWS Marketplace.
Evidence tier Source Confirmed · 4 captures on record
What the publisher says
As described on AWS Marketplace.
Mastercard Dynamic Yield Experience OS is an enterprise personalization and experience optimization system designed to help brands deliver more relevant digital experiences at scale. It connects personalization, recommendations, testing, messaging and discovery in one unified system, helping teams move from insight to action faster.
An AI layer can interpret available intent, behavior and context signals in real time to support more informed decisions across digital interactions. Where applicable and authorized, these capabilities may be enhanced by Mastercard insights, including aggregated and permissioned spend and behavioral signals, to help identify opportunities and support experience optimization.
Show the rest of the publisher’s description (2 more lines)
AI-assisted workflows can support team analysis and optimization, while agentic experiences can support search, discovery and messaging use cases that guide customers as they explore and decide.
These capabilities help enterprises scale with confidence through Mastercard governance, privacy and responsible data practices.
Highlights
Highlighted by the publisher on AWS Marketplace.
One intelligence system across every interaction. Experience OS has connected intelligence that brings personalization, discovery and search, recommendations, messaging, journey orchestration, testing, decisioning and analytics together in one system.
An AI layer built for relevance. Experience OS has a purpose built AI layer that helps brands understand intent, context, behavior, product relationships and performance signals in real time. Agents that help brands scale experiences. Experience OS has purpose built agents that help brands move from insight to approved action faster and scale more relevant experiences across the customer journey.
Mastercard insights and enterprise scale. Experience OS is the only system that can offer Mastercard aggregate insights in category spending, share of wallet and spend momentum, with enterprise grade trust, security and scale to deliver relevance across every touchpoint.
Agent build and provenance
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Sources
Publisher resources
3 linksLinked repositories
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