Quick Start Machine Learning

Machine Learning on B2C Customer Segmentation Analysis

Our project objective is to let potential

customers have a prelim taste of what machine learning can do. This machine

learning customer analysis platform will take a small amount of transactional

data (size like an SME retail data) to extract identifiable patterns from

existing customers vs new customers' sales trends.

The outcome of the ML Solution

Machine Learning

for Customer Segmentation

• Repeat customer & New purchaser
• High,

Medium & Low Spender based on total average purchase volume of total

customer

• Demographic

(Gender, Age Group)

• Purchase behavior (Shop Location, Product)

Data

Analysis for the Sales Performance

• KPIs

for reviewing the latest sales amount, no. of transaction & no. of new member

• Past

3 months sales trend and coming 3 months sales prediction

• Sales

distribution by shops

• Sales

distribution by age group

• Top

10 product trend by sale amount & unit sold

• User

Acquisition Measure by Monthly Retention Rate

• Customer

Retention Scoring by ratio monthly

• Basket

Analysis (1-month free trial)

#ML #MachineLearning #AI #ArtificialIntelligence #DataAnalyticsJourney