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effie.ai - Agentic Retail Execution

IPLAND EUROPE · Marketing & Sales

SaaSNo attestation published

Certification per Microsoft Marketplace.

brand managementmerchandising automationAI Agents
Provenance reach4 of 12 layers traced

Evidence tier Source Confirmed · 9 captures on record

User ratingNot rated0 reviews on the listing
Runs onSaaSSaaS
ProvenanceUnknown44% of the provenance layers this product can disclose
Evidence riskHighSign in to see the basis for this band.

What the publisher says

As described on Microsoft Marketplace.

effie.ai

is the first-in-class Agentic Retail Execution platform where humans and AI

Show the rest of the publisher’s description (33 more lines)

Agents operate in a real-time closed loop, turning shelf data into immediate

actions and verified execution.

Built

exclusively for the Consumer Goods industry, effie.ai enables organizations to

move beyond traditional Retail Execution systems that simply provide

visibility. Instead, AI Agents identify execution gaps, consolidate store-level

requirements from multiple sources, analyze real-time store context, generate

tailored action plans for every visit, guide field teams step by step, verify

task completion, and report directly from the shelf to

headquarters—continuously closing the loop between insight, action, and

measurable business outcomes.

effie.ai delivers an integrated suite of:

  • Retail Sales
  • Retail Merchandising
  • Analytics & Insights
  • AI Image Recognition
  • AI Agents
  • AI-ready data foundation

Together, these capabilities create a connected,

agentic Retail Execution ecosystem that enables every store visit to become

adaptive, intelligent, and outcome-driven. By orchestrating people and AI

Agents in real time, effie.ai improves execution quality, increases sales

productivity, accelerates decision-making, and creates a sustainable

competitive advantage.

Trusted by 65 consumer goods companies across 30+

countries, effie.ai helps global brands including Nestlé, PepsiCo, Mondelēz

International, The Coca-Cola Company, Red Bull, and Unilever accelerate the AI

transformation of Retail Execution. Customers have reduced store visit time by

up to 56%, cut supervisor workload by 55%, improved on-shelf availability, and

achieved 10–18% sales growth. Fully guided execution by AI Agents eliminates

the need for field teams to study instructions, planograms, or campaign guidelines,

while enabling new marketing initiatives to be launched across the field in as

little as one day.

Preview

5 images
effie.ai - Agentic Retail Execution preview 1effie.ai - Agentic Retail Execution preview 2effie.ai - Agentic Retail Execution preview 3effie.ai - Agentic Retail Execution preview 4effie.ai - Agentic Retail Execution preview 5

Agent build and provenance

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Compliance

Government
  • FedRAMPConfirmedNot listed90%, registry-checkedNo FedRAMP Marketplace entry matched this vendor's domain, checked 2026-08-27registry recordas observed 2026-08-27

Confirmed means matched to a public authoritative registry. Claimed means the vendor or its listing states it, not yet cross-checked. A framework not shown was not found in any source we hold, which is not evidence against it. Not listed means a scoped registry check found no match for this vendor's domain: a No is a scoped registry check, not a compliance judgment. Confidence bands: 95% domain-verified, 90% registry-checked, 80% self-attested, 70% weak signal. Self-attested items marked “vendor's site” are gathered from the vendor's own website and are not verified by us.

Plans and pricing as listed

1 listed
effie> fmcg plan 101
$101.00/user/month
1-month subscription

Sources

Marketplace listingmarketplace.microsoft.comSource
Privacy PolicyPrivacy PolicySource
License TermsLicense TermsSource

Publisher resources

8 links
Supporteffie.aiSource
About IPLAND and the effie servicecatalogartifact.azureedge.netSource
About Effieeffie.aiSource
Clientseffie.aiSource
Effie> Retail Merchandisingeffie.aiSource
Effie> Retail Saleseffie.aiSource
Effie> AI Image Recognitioneffie.aiSource
Effie> AI Agentseffie.aiSource
Pricing
Paid
1 plan listed
Delivery
SaaS
https://effie.ai/contact-us/
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