effie> vision (Europe)
IPLAND EUROPE · Marketing & Sales
Certification per Microsoft Marketplace.
Evidence tier Source Confirmed · 9 captures on record
What the publisher says
As described on Microsoft Marketplace.
The effie> service helps to increase the efficiency of the supply chain from manufacturers and distributors up to the stores’ shelves in FMCG and pharmaceutical industries.
The comprehensive IT service effie> makes it possible to organize a full cycle process from creating marketing and sales strategies prior to implementing this strategy in stores and retail chains.
Show the rest of the publisher’s description (16 more lines)
The service functionality allows CPG companies to plan and execute trade marketing and sales strategies in modern and traditional retail. It is also a service for Pharma companies, distributors, and retailers.
Working with multi-level analytics based on real data collected at the point of sale, suppliers can monitor performance and timely adjust strategies and follow-up actions to increase sales. The analytics can be formed as well as based on image recognition by artificial intelligence (optional).
The service is based on PDCA methodology. It means that you can constantly improve brand and sales management for strategy implementation.
IT service effie> includes, but is not limited to, the following solutions:
- effie> Modern Trade – FMCG sales management in modern retail
- effie> Traditional Trade – FMCG sales management in traditional retail
- effie> Retail – control of operational standards for retail and gas stations
- effie> Pharm – management of pharmacies standards and agreements with pharmaceutical manufacturers
- effie> Image Recognition (IR) – AI photo recognition module
effie> Image Recognition is one of the major functionalities. The trained neural network can recognize products (SKU) and prices both in offline and online mode. IR allows to control of various indicators that are crucial for sales management at points of sales:
- Share-of-Shelf (SoS)
- Facing
- Products availability (OSA, OOS, TOP SKU)
- Planogram compliance
- Competitors’ and own price control
- POSM availability
Preview
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Agent build and provenance
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- FedRAMPConfirmedNot listed90%, registry-checkedNo FedRAMP Marketplace entry matched this vendor's domain, checked 2026-08-27registry recordas observed 2026-08-27
Confirmed means matched to a public authoritative registry. Claimed means the vendor or its listing states it, not yet cross-checked. A framework not shown was not found in any source we hold, which is not evidence against it. Not listed means a scoped registry check found no match for this vendor's domain: a No is a scoped registry check, not a compliance judgment. Confidence bands: 95% domain-verified, 90% registry-checked, 80% self-attested, 70% weak signal. Self-attested items marked “vendor's site” are gathered from the vendor's own website and are not verified by us.
Sources
Publisher resources
7 linksEvidence risk is the share of the build you cannot see before you deploy, not a security rating. Sign in to see the layer-by-layer basis for this band.