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effie> modern trade for CPG and Pharma sales management (Europe)

effie> SaaS solves brand and sales management from manufacturers & distributors to retail shelves

Category
Sales
Registry category
Marketing & Sales
Vendor
IPLAND EUROPE
Location
Not disclosed
Reviews
Not rated (0 reviews on the listing)
Listed on
Microsoft Marketplace
Pricing
Not stated
Overall Provenance
2.2/10Low
High 7–10Moderate 3–6.9Low 0–2.9

Each fact carries one Provenance score: the average of its Disclosure and Evidence scores, the same rule the page uses for the overall score. Click any score to see the math behind it.

Vendor Provenance

Who actually operates this agent.

2.1 / 10
Data element
Answer
Provenance
Source
Legal entity
IPLAND EUROPE
Publisher name on the listing; not matched to an outside company record
High
HQ address
Not disclosed
No headquarters on the listing or an outside record
Low
No source on record
Ownership
Not disclosed
No ownership on record
Low
No source on record
Industry
Not disclosed
Low
No source on record
Employee count
Not disclosed
Low
No source on record
Founded
Not disclosed
Low
No source on record
Revenue
Not disclosed
Low
No source on record
About
effie> SaaS solves brand and sales management from manufacturers & distributors to retail shelves
Publisher description
High

Build Provenance

What the agent is built on.

2.8 / 10
Data element
Answer
Provenance
Source
Foundation model
Not disclosed on this listing
Low
No source on record
Training data (model)
Not disclosed on this listing
No source discloses model training data
Low
No source on record
Agent framework / tools
Not disclosed on this listing
Low
No source on record
Hosting model
SaaS, hosted by the vendor
From the listing
High
Version history
1004
Registry saw 4 distinct listing states across 11 captures
High

Reach Provenance

How the agent is distributed and adopted.

4.4 / 10
Data element
Answer
Provenance
Source
Distribution channel(s)
Microsoft Marketplace
Via SaaS
High
Review volume & rating
Not available
No ratings on the listing
Low
No source on record
Comments (pros)
Not available
No review text on record, so no pros could be drawn from user comments
—
No source on record
Comments (cons)
Not available
No review text on record, so no cons could be drawn from user comments
—
No source on record
Listing tenure
Not disclosed
No listed since date; last updated 2026-08-11
—
No source on record
Multi-channel presence
Single-channel
Listed on Microsoft Marketplace only in the registry
High
Public community signal
Not disclosed
No public GitHub, Discord or community metrics found
Low
No source on record
# installs
Not reported
Popularity index 0.00 on the marketplace; not an install count
—
No source on record
Listing type
Standard marketplace listing
From the listing
High

Data Provenance

What the vendor discloses about data handling.

1.4 / 10
Data element
Answer
Provenance
Source
Operational data sources
Not disclosed
Low
No source on record
Data residency
Not disclosed
Low
No source on record
Retention & deletion
Not disclosed
Low
No source on record
Published documentation
Legal links on the listing: Privacy Policy, License Terms
Links on the listing; documents not fetched by the registry
High
Data access requirements
Not explicitly disclosed
No OAuth scope or permission list found on the listing
Low
No source on record

Compliance Provenance

What standards the vendor meets, and who verified them.

0.6 / 10
Data element
Answer
Provenance
Source
Security
SOC 2
None on record
Low
No source on record
ISO/IEC 27001
We are ISO 27001 certified, ensuring the highest information security management standards.
Vendor self-attested by IPLAND LLC (global); company-wide, not specific to this agent
High
ISO/IEC 27002
None on record
—
No source on record
ISO/IEC 27017
None on record
—
No source on record
SOC 3
None on record
—
No source on record
CSA STAR
None on record
—
No source on record
Privacy
GDPR
None on record
Low
No source on record
COPPA
None on record
—
No source on record
FERPA
None on record
—
No source on record
ISO/IEC 27018
None on record
—
No source on record
Health
HIPAA
None on record
Low
No source on record
HITRUST CSF
None on record
—
No source on record
Financial
SOC 1
None on record
—
No source on record
PCI DSS
None on record
—
No source on record
SOX
None on record
—
No source on record
Government
FedRAMP
Not found on the FedRAMP Marketplace
Checked by the vendor's web domain on 2026-08-27
Low
CMMC
None on record
Low
No source on record
NIST SP 800-171
None on record
—
No source on record
AI
NIST AI RMF
None on record
Low
No source on record
Platform
3rd party certification
None on record
Low
No source on record

What the publisher says

The effie> service allows for manufacturers, distributors, merchandising agencies and retail chains in the CPG and pharmaceutical industries to increase the efficiency of business processes, to plan and execute trade marketing and sales strategies in modern retail.

The service is based on the PDCA methodology. It ensures a closed cycle of the client’s business processes improvement and business results constant achievement. The comprehensive service makes it possible to organise a full cycle process from creating marketing and sales strategies prior to implementing this strategy in stores and retail chains.

Working with multi-level analytics based on real data collected at the point of sale, suppliers can monitor performance and timely adjust strategies and follow-up actions to increase sales. The analytics can be formed as well as based on image recognition by artificial intelligence.

Show the rest of the publisher’s description (32 more lines)

Every day more than 15,000 employees of more than 100 largest companies, such as Nestle, Coca-Cola, PepsiCo, Philip Morris International, TEVA, Unilever, Nemiroff, Global Spirits, Bon Boisson, JTI, and others, use our services to achieve their goals and increase sales.

Some business results from our clients

  • Sales growth up to 26%
  • Shelf share growth from 60% to 95% (in accordance with agreements)
  • Product range compliance growth from 52% to 94%
  • Store visiting discipline shifted from 42% to 96%
  • Points of sale (stores) coverage growth from 20% to 90%

Key Benefits

  • Sales growth
  • Protection of investments in trade marketing and marketing initiatives
  • Protection of investments into the team through management, training and control
  • Conscious adjustment of strategies based on reliable information
  • Transparent processes between manufacturers, agencies, distributors and retailers
  • Minimization of the human factor thanks to Artificial Intelligence technologies

The service effie> includes

  • Access to the effie> software
  • Service deployment and setup
  • Employees training
  • Technical support 24/7
  • Development of new functionality within the framework of the product development map
  • Business analyst consultations: the analysis of areas for growth and proposals for improvement
  • Client’s directories administration

Advantages of cooperation with IPLAND

  • Comprehensive service without the need to use additional human resources from the client
  • No capital investment from the client
  • Fixed monthly fee without additional payments (new functionality development is included in the monthly fee)
  • Cross-industry ten-year capitalized experience of IPLAND
  • Quick service launch
  • Up-to-date technologies in the product architecture and the use of neural networks
  • The product is built on the principle of a constructor that allows launching new processes in 1 day
  • Compliance with international quality and information security standards (ISO 9001, ISO 27001)

Let's boost sales with effie>

Preview

5 images

Linked repositories

Unknown

Unknown means this listing does not publish a repository. It is not a statement that the code is closed.

Publisher resources

Sources

Reading the score

Disclosure · how many sources corroborate it

NoneNo source has it. Shown red, because Unknown means Unknown.
1 sourceA single place has it. A listing and its certification page and policy docs on one marketplace count as one source.
2+ contestedTwo or more sources cover it but they do not agree. The disagreement is shown, never dropped.
2+ agreeingTwo or more genuinely separate sources agree: another marketplace, or an outside record.
Steps below are possible but not automated yet, so today they sit open.
SettleTop confirmedSettleTop confirms it directly.

Evidence · what kind of evidence backs it

NoneNo source discloses it.
PublicPublicly available info, such as reviews, listing age, or vendor firmographics like legal entity and headquarters.
Vendor statedThe vendor's own claim on its marketplace listing, website, or policy documents.
Self-attestedThe vendor's self-attested certification or operator program, a marketplace program rather than an independent audit.
Steps below are possible but not automated yet, so today they sit open.
Vendor providedThe vendor hands SettleTop the underlying material, such as an SBOM or a data policy.
Vendor attestedThe vendor signs an attestation to SettleTop.
SettleTop verifiedSettleTop verifies it directly.

The SettleTop steps above are possible but not automated yet, so today they sit open and a perfect 10 is out of reach. Open information like firmographics and reach has fewer steps to climb, so it sits a little higher for the same visible evidence.

Information shown here reflects the best available information at the time of assessment and may be incomplete, outdated, or subject to change. It should be independently verified before being relied upon for any decision. SettleTop is not liable for any errors, omissions, or decisions made in reliance on this information.

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