SettleTopRegistry
SettleTopRegistry
← Back to the registry
Agent passport

Shopping Assistant Insights

Understand what your shoppers want and how your AI shopping assistant is serving them.

Category
Agent Tools
Registry category
Intelligence & ResearchBusiness Intelligence & Analytics
Vendor
THG Ingenuity
Location
Altrincham, England WA15 0AF, United Kingdom
Reviews
This marketplace has no ratings
Listed on
Google Cloud Marketplace
Pricing
1 plan listed
Overall Provenance
3.1/10Moderate
High 7–10Moderate 3–6.9Low 0–2.9

Each fact carries one Provenance score: the average of its Disclosure and Evidence scores, the same rule the page uses for the overall score. Click any score to see the math behind it.

Vendor Provenance

Who actually operates this agent.

7.1 / 10
Data element
Answer
Provenance
Source
Legal entity
THG Ingenuity
The matched company record names The Hut.com Limited
High
HQ address
Altrincham, England WA15 0AF, United Kingdom
From outside company data
High
BigPicture company data for The Hut.com Limited (thgingenuity.com), fetched 2026-09-20
Ownership
The Hut.com Limited is a privately held company
From outside company data
High
BigPicture company data for The Hut.com Limited (thgingenuity.com), fetched 2026-09-20
Industry
Software & Computer Services / Software
Sector Technology
High
BigPicture company data for The Hut.com Limited (thgingenuity.com), fetched 2026-09-20
Employee count
5K-10K employees
From outside company data
High
BigPicture company data for The Hut.com Limited (thgingenuity.com), fetched 2026-09-20
Founded
2004
From outside company data
High
BigPicture company data for The Hut.com Limited (thgingenuity.com), fetched 2026-09-20
Revenue
$1B-$10B estimated annual revenue
Estimate; not from filings
High
BigPicture company data for The Hut.com Limited (thgingenuity.com), fetched 2026-09-20
About
Understand what your shoppers want and how your AI shopping assistant is serving them.
Publisher description
High

Build Provenance

What the agent is built on.

1.4 / 10
Data element
Answer
Provenance
Source
Foundation model
Not disclosed on this listing
Low
No source on record
Training data (model)
Not disclosed on this listing
No source discloses model training data
Low
No source on record
Agent framework / tools
Not disclosed on this listing
Low
No source on record
Hosting model
AI Agent as a Service, hosted by the vendor
From the listing
High
Version history
Not disclosed on this listing
Registry saw 2 distinct listing states across 4 captures
Low
No source on record

Reach Provenance

How the agent is distributed and adopted.

4.4 / 10
Data element
Answer
Provenance
Source
Distribution channel(s)
Google Cloud Marketplace
Via AI Agent as a Service
High
Review volume & rating
Not available
This marketplace has no rating mechanism
Low
No source on record
Comments (pros)
Not available
No review text on record, so no pros could be drawn from user comments
—
No source on record
Comments (cons)
Not available
No review text on record, so no cons could be drawn from user comments
—
No source on record
Listing tenure
Not disclosed
No first published date on the listing
—
No source on record
Multi-channel presence
Single-channel
Listed on Google Cloud Marketplace only in the registry
High
Public community signal
Not disclosed
No public GitHub, Discord or community metrics found
Low
No source on record
# installs
Not reported
No install count on any marketplace
—
No source on record
Listing type
AI Agent as a Service
From the listing
High

Data Provenance

What the vendor discloses about data handling.

1.4 / 10
Data element
Answer
Provenance
Source
Operational data sources
Not disclosed
Low
No source on record
Data residency
Not disclosed
Low
No source on record
Retention & deletion
Not disclosed
Low
No source on record
Published documentation
Documentation and support links on the listing
Links on the listing; documents not fetched by the registry
High
Data access requirements
Not explicitly disclosed
No OAuth scope or permission list found on the listing
Low
No source on record

Compliance Provenance

What standards the vendor meets, and who verified them.

1.3 / 10
Data element
Answer
Provenance
Source
Security
SOC 2
None on record
Low
No source on record
ISO/IEC 27001
None on record
Low
No source on record
ISO/IEC 27002
None on record
—
No source on record
ISO/IEC 27017
None on record
—
No source on record
SOC 3
None on record
—
No source on record
CSA STAR
None on record
—
No source on record
Privacy
GDPR
None on record
Low
No source on record
COPPA
None on record
—
No source on record
FERPA
None on record
—
No source on record
ISO/IEC 27018
None on record
—
No source on record
Health
HIPAA
None on record
Low
No source on record
HITRUST CSF
None on record
—
No source on record
Financial
SOC 1
None on record
—
No source on record
PCI DSS
None on record
—
No source on record
SOX
None on record
—
No source on record
Government
FedRAMP
None on record
Low
No source on record
CMMC
None on record
Low
No source on record
NIST SP 800-171
None on record
—
No source on record
AI
NIST AI RMF
None on record
Low
No source on record
Platform
3rd party certification
Google Cloud Marketplace validated: A2A, Gemini Enterprise
Google marketplace validation badge; a compatibility check, not a security audit
High

What the publisher says

Shopping Assistant Insights turns the conversations between your shoppers and your AI shopping assistant into decisions your commercial teams can act on.

Ask it plain business questions — "What are my shoppers asking about this week?", "Where is the assistant creating friction?", "What are people looking for that we don't show them?" — and get answers grounded in your own governed analytics, written in the language of a trading meeting.

What you can learn:

Show the rest of the publisher’s description (8 more lines)
  • Demand — the products, topics and needs your shoppers raise, including searches you couldn't match (unmet demand and range opportunities).
  • Assistant performance — adoption, engagement, message and product-click rates, and feedback, each with its denominator.
  • Customer friction — where conversations stall or shoppers don't get a useful answer.
  • What to do next — opportunities to stock, promote or fix, with the accountable team named.

How it works:

The agent is A2A-compatible and works with Gemini Enterprise. It reads only your brand's data, scoped to your markets, from a governed BigQuery dataset. Shopper verbatims are de-identified with Cloud Sensitive Data Protection before they are ever shown, and every query is read-only, date-bounded and locked to your authorized channels. It reports only what the data shows — no personal data, and no access to your catalogue or internal systems.

Who it's for:

Brand owners, traders, merchandisers, marketers and commercial leaders who want to understand shopper intent and get more from their shopping assistant.

Plans and pricing

1 plan listed

Brand Insights—

Linked repositories

Unknown

Unknown means this listing does not publish a repository. It is not a statement that the code is closed.

Publisher resources

Sources

Reading the score

Disclosure · how many sources corroborate it

NoneNo source has it. Shown red, because Unknown means Unknown.
1 sourceA single place has it. A listing and its certification page and policy docs on one marketplace count as one source.
2+ contestedTwo or more sources cover it but they do not agree. The disagreement is shown, never dropped.
2+ agreeingTwo or more genuinely separate sources agree: another marketplace, or an outside record.
Steps below are possible but not automated yet, so today they sit open.
SettleTop confirmedSettleTop confirms it directly.

Evidence · what kind of evidence backs it

NoneNo source discloses it.
PublicPublicly available info, such as reviews, listing age, or vendor firmographics like legal entity and headquarters.
Vendor statedThe vendor's own claim on its marketplace listing, website, or policy documents.
Self-attestedThe vendor's self-attested certification or operator program, a marketplace program rather than an independent audit.
Steps below are possible but not automated yet, so today they sit open.
Vendor providedThe vendor hands SettleTop the underlying material, such as an SBOM or a data policy.
Vendor attestedThe vendor signs an attestation to SettleTop.
SettleTop verifiedSettleTop verifies it directly.

The SettleTop steps above are possible but not automated yet, so today they sit open and a perfect 10 is out of reach. Open information like firmographics and reach has fewer steps to climb, so it sits a little higher for the same visible evidence.

Information shown here reflects the best available information at the time of assessment and may be incomplete, outdated, or subject to change. It should be independently verified before being relied upon for any decision. SettleTop is not liable for any errors, omissions, or decisions made in reliance on this information.

Have information about this agent?

Send it to us for consideration

Spot something missing, wrong, or out of date? Share what you know. Every note reaches our team. It does not change the passport by itself: we review it first.

Name

Suggest specific values (optional)
Vendor Provenance

Build Provenance

Reach Provenance

Data Provenance

Compliance Provenance

A note to our team, not a change to the page. Prefer email? Write to support@settletop.com.