Persona 360
DataSentics s.r.o. · Intelligence & Research
Certification per Microsoft Marketplace.
Evidence tier Source Confirmed · 8 captures on record
What the publisher says
As described on Microsoft Marketplace.
As customer expectations shift towards personalization and customization, Persona 360, a data AI product built on top of your existing data platform (Azure, AWS, Databricks, etc.), unifies customer profiles and enhances them with digital behavior insights and unstructured data like call center recordings. With 1695+ prebuilt customer attributes, segments, and integration of your existing data components, Persona 360 helps you optimize data collection, storage, modeling, and activation. Empowering you to personalize customer experiences effectively and scalably, with the flexibility and individual approach that enterprises need.
Key use cases of Persona 360:
Show the rest of the publisher’s description (9 more lines)
AI-Driven Call Center
- Streamline call monitoring and detect agent performance issues.
- Augment agents by providing a process book/guideline in the form of ChatGPT and more.Hyper-Personalization
- Create relevant audiences for marketing campaigns at scale.
- Detect new leads/opportunities in communication with customers (chats, emails, call recordings, PDFs, etc.) and more.Dynamic Pricing
- Implement an individual pricing engine using AI at scale, enriched by additional information extracted from communication with customers.AI-Driven Fraud/Risk Management
- Enrich models with additional information extracted from digital and unstructured interactions with customers.
- Use advanced graph/ML methods to detect fraud/AML (Anti-Money Laundering).
Interested in these use cases or looking for something custom? Let's discuss your specific needs, or schedule a demo of Persona 360 with us.
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Agent build and provenance
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Compliance
- FedRAMPConfirmedNot listed90%, registry-checkedNo FedRAMP Marketplace entry matched this vendor's domain, checked 2026-08-27registry recordas observed 2026-08-27
Confirmed means matched to a public authoritative registry. Claimed means the vendor or its listing states it, not yet cross-checked. A framework not shown was not found in any source we hold, which is not evidence against it. Not listed means a scoped registry check found no match for this vendor's domain: a No is a scoped registry check, not a compliance judgment. Confidence bands: 95% domain-verified, 90% registry-checked, 80% self-attested, 70% weak signal. Self-attested items marked “vendor's site” are gathered from the vendor's own website and are not verified by us.
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Sources
Publisher resources
4 linksLinked repositories
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