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Agent passport

Invoca

AI that connects online marketing to offline revenue

Category
Machine learning
Registry category
Marketing & SalesMarketing Analytics & Tech
Vendor
Invoca (Invoca, Inc.)
Location
Chicago, Illinois 60606, United States of America
Reviews
This marketplace has no ratings
Listed on
Google Cloud Marketplace
Pricing
4 plans listed
Overall Provenance
2.9/10Low
High 7–10Moderate 3–6.9Low 0–2.9

Each fact carries one Provenance score: the average of its Disclosure and Evidence scores, the same rule the page uses for the overall score. Click any score to see the math behind it.

Vendor Provenance

Who actually operates this agent.

7.2 / 10
Data element
Answer
Provenance
Source
Legal entity
Invoca, Inc.
Matched on invoca.com, found in the publisher's marketplace links
High
BigPicture company data (invoca.com), fetched 2026-09-20
HQ address
Chicago, Illinois 60606, United States of America
From outside company data
High
BigPicture company data (invoca.com), fetched 2026-09-20
Ownership
Privately held company
From outside company data
High
BigPicture company data (invoca.com), fetched 2026-09-20
Industry
Media / Media Agencies
Sector Consumer Services
High
BigPicture company data (invoca.com), fetched 2026-09-20
Employee count
201-500 employees
From outside company data
High
BigPicture company data (invoca.com), fetched 2026-09-20
Founded
2008
From outside company data
High
BigPicture company data (invoca.com), fetched 2026-09-20
Revenue
$10M-$50M estimated annual revenue
Estimate; not from filings
High
BigPicture company data (invoca.com), fetched 2026-09-20
About
AI that connects online marketing to offline revenue
Publisher description
High

Build Provenance

What the agent is built on.

1.4 / 10
Data element
Answer
Provenance
Source
Foundation model
Not disclosed on this listing
Low
No source on record
Training data (model)
Not disclosed on this listing
No source discloses model training data
Low
No source on record
Agent framework / tools
Not disclosed on this listing
Low
No source on record
Hosting model
SaaS & APIs, hosted by the vendor
From the listing
High
Version history
Not disclosed on this listing
Registry saw 2 distinct listing states across 3 captures
Low
No source on record

Reach Provenance

How the agent is distributed and adopted.

4.4 / 10
Data element
Answer
Provenance
Source
Distribution channel(s)
Google Cloud Marketplace
Via SaaS & APIs
High
Review volume & rating
Not available
This marketplace has no rating mechanism
Low
No source on record
Comments (pros)
Not available
No review text on record, so no pros could be drawn from user comments
—
No source on record
Comments (cons)
Not available
No review text on record, so no cons could be drawn from user comments
—
No source on record
Listing tenure
Not disclosed
No first published date on the listing
—
No source on record
Multi-channel presence
Single-channel
Listed on Google Cloud Marketplace only in the registry
High
Public community signal
Not disclosed
No public GitHub, Discord or community metrics found
Low
No source on record
# installs
Not reported
No install count on any marketplace
—
No source on record
Listing type
SaaS & APIs
Paid on Google Cloud Marketplace
High

Data Provenance

What the vendor discloses about data handling.

1.4 / 10
Data element
Answer
Provenance
Source
Operational data sources
Not disclosed
Low
No source on record
Data residency
Not disclosed
Low
No source on record
Retention & deletion
Not disclosed
Low
No source on record
Published documentation
Documentation and support links on the listing
Links on the listing; documents not fetched by the registry
High
Data access requirements
Not explicitly disclosed
No OAuth scope or permission list found on the listing
Low
No source on record

Compliance Provenance

What standards the vendor meets, and who verified them.

0.0 / 10
Data element
Answer
Provenance
Source
Security
SOC 2
None on record
Low
No source on record
ISO/IEC 27001
None on record
Low
No source on record
ISO/IEC 27002
None on record
—
No source on record
ISO/IEC 27017
None on record
—
No source on record
SOC 3
None on record
—
No source on record
CSA STAR
None on record
—
No source on record
Privacy
GDPR
None on record
Low
No source on record
COPPA
None on record
—
No source on record
FERPA
None on record
—
No source on record
ISO/IEC 27018
None on record
—
No source on record
Health
HIPAA
None on record
Low
No source on record
HITRUST CSF
None on record
—
No source on record
Financial
SOC 1
None on record
—
No source on record
PCI DSS
None on record
—
No source on record
SOX
None on record
—
No source on record
Government
FedRAMP
None on record
Low
No source on record
CMMC
None on record
Low
No source on record
NIST SP 800-171
None on record
—
No source on record
AI
NIST AI RMF
None on record
Low
No source on record
Platform
3rd party certification
None on record
Low
No source on record

What the publisher says

Invoca is an AI powered revenue execution platform that connects marketing, commerce and contact center teams to orchestrate seamless buyer journeys and deliver the best AI-driven buyer experiences.

By using a comprehensive platform with deep integrations with leading technology platforms (including the Google suite of solutions) revenue teams can better connect their paid media investments directly to revenue, improve digital engagement, and deliver the best buyer experiences to drive more sales.

Invoca’s comprehensive revenue execution platforms enable B2C marketing, sales, and contact centers to drive more revenue by connecting the entire buyer journey from the first touch to the final sale. By understanding how online channels like paid media, social, and websites convert customers, marketing teams can optimize their spend, allocate budgets more effectively, and drive more quality leads.

Show the rest of the publisher’s description (8 more lines)

This same data informs contact centers and sales teams as the buyer journey shifts to offline. With visibility into each caller's digital buying journey, contact centers can direct calls to the right agent and start the conversation with an understanding of what the customer needs. This improves the entire buying experience and transforms conversations into seamless, personalized experiences that convert more revenue.

By precisely tracking and connecting the caller’s digital and call experiences and extracting data and insights from their conversations using AI to understand and anticipate their needs, Invoca is uniquely positioned to help businesses accelerate revenue growth by:

  • Improving conversions and ROAS from search and digital advertising
  • Automating contact center quality management and improving agent performance
  • Improving call handling,conversion, and customer experience across all locations.

With Invoca, top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. Invoca has raised $184M from leading venture capitalists, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures.

For more information, visit www.invoca.com.

Our listing includes Invoca's Basic plan which is one of four offerings. To learn more about how our to find the plan that's right for your business, please contact us at GCPMarketplace@invoca.com.

Plans and pricing

paid

Pro—
Enterprise—
Elite—
BasicUSD 0.01 / minute

Linked repositories

Unknown

Unknown means this listing does not publish a repository. It is not a statement that the code is closed.

Publisher resources

Sources

Reading the score

Disclosure · how many sources corroborate it

NoneNo source has it. Shown red, because Unknown means Unknown.
1 sourceA single place has it. A listing and its certification page and policy docs on one marketplace count as one source.
2+ contestedTwo or more sources cover it but they do not agree. The disagreement is shown, never dropped.
2+ agreeingTwo or more genuinely separate sources agree: another marketplace, or an outside record.
Steps below are possible but not automated yet, so today they sit open.
SettleTop confirmedSettleTop confirms it directly.

Evidence · what kind of evidence backs it

NoneNo source discloses it.
PublicPublicly available info, such as reviews, listing age, or vendor firmographics like legal entity and headquarters.
Vendor statedThe vendor's own claim on its marketplace listing, website, or policy documents.
Self-attestedThe vendor's self-attested certification or operator program, a marketplace program rather than an independent audit.
Steps below are possible but not automated yet, so today they sit open.
Vendor providedThe vendor hands SettleTop the underlying material, such as an SBOM or a data policy.
Vendor attestedThe vendor signs an attestation to SettleTop.
SettleTop verifiedSettleTop verifies it directly.

The SettleTop steps above are possible but not automated yet, so today they sit open and a perfect 10 is out of reach. Open information like firmographics and reach has fewer steps to climb, so it sits a little higher for the same visible evidence.

Information shown here reflects the best available information at the time of assessment and may be incomplete, outdated, or subject to change. It should be independently verified before being relied upon for any decision. SettleTop is not liable for any errors, omissions, or decisions made in reliance on this information.

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Vendor Provenance

Build Provenance

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