Video analytics based customer profiling solution / footfall application with additional analytics

As described on Microsoft Marketplace.

Understanding customer behaviour and preferences is extremely critical for ensuring that business strategies are aligned towards getting better customer satisfaction, customers getting a better shopping experience and increase in their loyalty, which in turn results in business growth for the retailers. It is vital to have automated, tamper proof systems to be able to present real time analytics at click of a button.

Aurify Systems through its expertise in video analytics provides highly accurate customer analytics by utilising existing infrastructure to the maximum extent possible hence capex requirement is very low. It uses pre-existing in-store cameras(vendor agnostic) to capture the video feeds and process it to generate various analytics. Depending on the requirement, this offered solution of proximity traffic, footfall and gender demographics can be offered in deferred as well as real time mode and available through various deployment models of on-premise, cloud and hybrid. Data is represented through browser based dashboards.