Personalization

that editorial offices produce more content a human can consume and that there

is a wide choice of high quality content available it is necessary to provide a

tool that collects data to optimize in terms of preferences and time minimization

when searching for the right content.

We offer the perfect solution - Personalization.

Our solution:

• integration of article data (incl. audio and video) from different

sources via pull (this solution retrieves data on a regular base) or push mechanisms

(this solution is part of the publishing processes)

• integration of tracking data from various sources (e.g. Firebase, AT internet,

etc.)

• adaption of our award-winning personalization model according to the

objectives of the client

• creation of user specific feeds in regular intervals (customizable by the customer)
• possibility of implementing a “fair personalization”, e.g. role model Netflix

(70% personalized, 30% contra rotating interests) as a way out of the filter base

• distribution through different ways, e.g. Web API, File Upload, etc.
• possibility of a high performance auxiliary via web cache
• support for further development and permanent improvement of KPIs

This offer is also available in German and Documents are in German.