Composable Customer Data Platform
Modular, Data-centric and AI-native CDP on Your own data warehouse.
- Category
- Analytics
- Registry category
- Logistics & Supply Chain
- Vendor
- Syntasa (Syntasa Corporation)
- Location
- Mclean, Virginia 22102, United States of America
- Reviews
- This marketplace has no ratings
- Listed on
- Google Cloud Marketplace
- Pricing
- 1 plan listed
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What the publisher says
Syntasa provides a flexible, modular Customer Data Platform that is fundamentally warehouse native. Instead of locking your valuable customer data into black box SaaS systems, Syntasa sits directly on top of your existing data warehouse, BigQuery, making it the central store for all your data. This unique architecture ensures you maintain full control and transparency over your data, eliminating the "black box" and “Vendor Lockin.”
Syntasa's composable CDP includes four core functional modules:
- Data Ready: This module focuses on collecting and preparing data from various sources – online, offline, web behavior, transactions, CRM, loyalty, telemetry, and more. It supports both batch and real-time ingestion using Syntasa's own real-time tag. It cleanses, transforms, and makes data ready for downstream use, including automated monitoring and alerts using advanced data quality monitoring capabilities.
- Core (Identity Resolution): Syntasa stitches together data from disparate sources using probabilistic and deterministic mapping to create a single customer view or golden record. This module resolves identifiers across systems to build a holistic ID graph. Profiles are continuously updated and fully customizable, allowing you to add attributes important to your business. Anonymous activity can be linked to known individuals upon authentication.
- AI: This powerful module enables you to leverage your rich customer data for advanced analytics, insights and predictions. Syntasa provides out-of-the-box templates for common models like propensity to purchase or tailored recommendations. Crucially, it offers a Do-It-Yourself (DIY) environment with an embedded Jupyter notebook and MLflow, empowering your data science team to build their own proprietary models from scratch directly within the platform, using the cleansed data. You can also bring outputs or features from your existing in-house models and integrate them seamlessly. The AI module supports real-time scoring for immediate actions like in-session personalization or social proofing. It covers both customer AI and product AI use cases.
- Audiences: This module allows marketing users to easily define and build segments using a business-friendly, no-code UI (with low-code/pro-code options available) based on the unified data and AI model outputs. These audiences can then be activated across virtually any channel, including paid media (Google, Facebook, TikTok), email, website personalization, and retail media networks. This enables efficient cross-channel activation.
Show the rest of the publisher’s description (1 more line)
Ultimately, Syntasa's Composable CDP puts the power back in your hands. It makes data democracy easy and enables you to experiment and deploy new capabilities much faster – often in weeks rather than months. It's a platform designed to help you collect and leverage your first-party data to deliver personalized experiences, drive powerful AI, and unleash the full potential of customer data in your data warehouse.
Plans and pricing
1 plan listed
Linked repositories
Unknown
Unknown means this listing does not publish a repository. It is not a statement that the code is closed.
Publisher resources
Sources
- Marketplace listingGoogle Cloud Marketplace (opens in a new tab)
- Company recordOutside company data, matched on syntasa.com
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