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Optimizely Experimentation

Test, learn and innovate with the world's fastest experimentation platform.

Category
Analytics
Registry category
Software DevelopmentTesting & QA
Vendor
Optimizely, Inc.
Location
New York, New York, United States of America
Reviews
This marketplace has no ratings
Listed on
Google Cloud Marketplace
Pricing
7 plans listed
Overall Provenance
2.7/10Low
High 7–10Moderate 3–6.9Low 0–2.9

Each fact carries one Provenance score: the average of its Disclosure and Evidence scores, the same rule the page uses for the overall score. Click any score to see the math behind it.

Vendor Provenance

Who actually operates this agent.

6.2 / 10
Data element
Answer
Provenance
Source
Legal entity
Optimizely, Inc.
Matched on optimizely.com, found in the publisher's marketplace links
High
BigPicture company data (optimizely.com), fetched 2026-09-20
HQ address
New York, New York, United States of America
From outside company data
High
BigPicture company data (optimizely.com), fetched 2026-09-20
Ownership
Privately held company
From outside company data
High
BigPicture company data (optimizely.com), fetched 2026-09-20
Industry
Software & Computer Services / Software
Sector Technology
High
BigPicture company data (optimizely.com), fetched 2026-09-20
Employee count
1K-5K employees
From outside company data
High
BigPicture company data (optimizely.com), fetched 2026-09-20
Founded
Not disclosed
Low
No source on record
Revenue
Not disclosed
Low
No source on record
About
Test, learn and innovate with the world's fastest experimentation platform.
Publisher description
High

Build Provenance

What the agent is built on.

1.4 / 10
Data element
Answer
Provenance
Source
Foundation model
Not disclosed on this listing
Low
No source on record
Training data (model)
Not disclosed on this listing
No source discloses model training data
Low
No source on record
Agent framework / tools
Not disclosed on this listing
Low
No source on record
Hosting model
SaaS & APIs, hosted by the vendor
From the listing
High
Version history
Not disclosed on this listing
Registry saw 2 distinct listing states across 3 captures
Low
No source on record

Reach Provenance

How the agent is distributed and adopted.

4.4 / 10
Data element
Answer
Provenance
Source
Distribution channel(s)
Google Cloud Marketplace
Via SaaS & APIs
High
Review volume & rating
Not available
This marketplace has no rating mechanism
Low
No source on record
Comments (pros)
Not available
No review text on record, so no pros could be drawn from user comments
—
No source on record
Comments (cons)
Not available
No review text on record, so no cons could be drawn from user comments
—
No source on record
Listing tenure
Not disclosed
No first published date on the listing
—
No source on record
Multi-channel presence
Single-channel
Listed on Google Cloud Marketplace only in the registry
High
Public community signal
Not disclosed
No public GitHub, Discord or community metrics found
Low
No source on record
# installs
Not reported
No install count on any marketplace
—
No source on record
Listing type
SaaS & APIs
Paid on Google Cloud Marketplace
High

Data Provenance

What the vendor discloses about data handling.

1.4 / 10
Data element
Answer
Provenance
Source
Operational data sources
Not disclosed
Low
No source on record
Data residency
Not disclosed
Low
No source on record
Retention & deletion
Not disclosed
Low
No source on record
Published documentation
Documentation and support links on the listing
Links on the listing; documents not fetched by the registry
High
Data access requirements
Not explicitly disclosed
No OAuth scope or permission list found on the listing
Low
No source on record

Compliance Provenance

What standards the vendor meets, and who verified them.

0.0 / 10
Data element
Answer
Provenance
Source
Security
SOC 2
None on record
Low
No source on record
ISO/IEC 27001
None on record
Low
No source on record
ISO/IEC 27002
None on record
—
No source on record
ISO/IEC 27017
None on record
—
No source on record
SOC 3
None on record
—
No source on record
CSA STAR
None on record
—
No source on record
Privacy
GDPR
None on record
Low
No source on record
COPPA
None on record
—
No source on record
FERPA
None on record
—
No source on record
ISO/IEC 27018
None on record
—
No source on record
Health
HIPAA
None on record
Low
No source on record
HITRUST CSF
None on record
—
No source on record
Financial
SOC 1
None on record
—
No source on record
PCI DSS
None on record
—
No source on record
SOX
None on record
—
No source on record
Government
FedRAMP
None on record
Low
No source on record
CMMC
None on record
Low
No source on record
NIST SP 800-171
None on record
—
No source on record
AI
NIST AI RMF
None on record
Low
No source on record
Platform
3rd party certification
None on record
Low
No source on record

What the publisher says

Every touchpoint with your customer is an opportunity to win their loyalty.

Optimizely Experimentation delivers behavior-based insights that help you build profiles that increase customer loyalty and improve KPIs across every channel and application. With the ability to roll out new experiences with minimal risk, you’ll be confident that each test and feature makes a positive impact.

By enabling marketing, growth and product teams to run experiments at ease, you can test, learn and innovate at scale — and make data-informed decisions that drive real business outcomes.

Show the rest of the publisher’s description (15 more lines)

Key reasons why customers choose Optimizely

Performance without compromise

Optimizely customers get Performance Edge, an ultrafast Experiment Delivery Network built on Cloudflare’s Edge Network and included with every Optimizely web plan. Run hundreds of web experiments with a median load time of 50 milliseconds - faster than the blink of an eye.

Accuracy through Stats Engine and flexible data

Real-time sequential statistics to deliver accurate results, fast. Examine experiment status live without incurring a peeking error, which means that given sufficient traffic, you can reach statistical significance within hours.

Web and product testing in one platform

Optimizely includes an enterprise class feature management platform for feature flags, testing, and rollouts. This enables experimenting on the true impact of a feature, iterating on the feature, controlling a gradual release, and decoupling code deploys from full release.

Test and personalize experiences for key audiences

Use a unique combination of machine learning and human expertise that enables you to deliver targeted messaging, personalized offers, and recommend the most relevant content for your users. Combine with Adaptive Audiences to help quickly identify valuable audiences to personalize for based on their interests.

Powerful integrations for building powerful experiences

Optimizely seamlessly integrates with best-in-class tools to create a digital experience stack that maximizes value for clients.

With over 1.8M experiments run, and $1B in incremental revenue achieved for our customers in the last year alone, we have the best practices, support, and services to ensure your success.

About Optimizely

Optimizely is the world’s leading digital experience platform (DXP), empowering teams with the tools and insights they need to create and optimize in new and novel ways. With Optimizely, you can operate with data-driven confidence to create hyper-personalized experiences. Our content, commerce, intelligence and experimentation capabilities make even the most complex scenarios simple.

For additional inquiries, custom pricing, or a private contract, please contact us for a private offer.

Plans and pricing

paid

Web Experimentation - Custom Packaging—
Web Experimentation Accelerate Plan—
Web Experimentation Scale Plan—
Full Stack Experimentation - Custom Packaging—
Full Stack Experimentation Accelerate—
Full Stack Experimentation Scale—
Full Platform - Web & Feature ExperimentationUSD 9354.17 / month

Linked repositories

Unknown

Unknown means this listing does not publish a repository. It is not a statement that the code is closed.

Publisher resources

Sources

Reading the score

Disclosure · how many sources corroborate it

NoneNo source has it. Shown red, because Unknown means Unknown.
1 sourceA single place has it. A listing and its certification page and policy docs on one marketplace count as one source.
2+ contestedTwo or more sources cover it but they do not agree. The disagreement is shown, never dropped.
2+ agreeingTwo or more genuinely separate sources agree: another marketplace, or an outside record.
Steps below are possible but not automated yet, so today they sit open.
SettleTop confirmedSettleTop confirms it directly.

Evidence · what kind of evidence backs it

NoneNo source discloses it.
PublicPublicly available info, such as reviews, listing age, or vendor firmographics like legal entity and headquarters.
Vendor statedThe vendor's own claim on its marketplace listing, website, or policy documents.
Self-attestedThe vendor's self-attested certification or operator program, a marketplace program rather than an independent audit.
Steps below are possible but not automated yet, so today they sit open.
Vendor providedThe vendor hands SettleTop the underlying material, such as an SBOM or a data policy.
Vendor attestedThe vendor signs an attestation to SettleTop.
SettleTop verifiedSettleTop verifies it directly.

The SettleTop steps above are possible but not automated yet, so today they sit open and a perfect 10 is out of reach. Open information like firmographics and reach has fewer steps to climb, so it sits a little higher for the same visible evidence.

Information shown here reflects the best available information at the time of assessment and may be incomplete, outdated, or subject to change. It should be independently verified before being relied upon for any decision. SettleTop is not liable for any errors, omissions, or decisions made in reliance on this information.

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