Hightouch Agent
Build audiences, orchestrate journeys, and analyze campaign performance using natural language.
- Category
- Agent Tools
- Registry category
- Marketing & SalesMarketing Analytics & Tech
- Vendor
- Hightouch
- Location
- Not disclosed
- Reviews
- This marketplace has no ratings
- Listed on
- Google Cloud Marketplace
- Pricing
- 1 plan listed
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What the publisher says
The Hightouch Marketing Agent helps enterprise marketers turn ideas and questions into governed marketing actions using natural language in the Gemini Enterprise app.
Built on Google Cloud’s Gemini Enterprise Agent Platform, the agent connects Gemini Enterprise to Hightouch’s audience-building, journey-orchestration, and marketing-analytics capabilities. It works with the trusted customer data and marketing context that companies already manage through Hightouch & Google.
Marketers can ask the agent to:
Show the rest of the publisher’s description (12 more lines)
Build and refine customer audiences using first-party data.
Create multistep journeys for lifecycle marketing use cases.
Analyze campaign and journey performance.
Answer marketing strategy and analytics questions using company data.
Example requests include:
“Build an audience of high-value customers in California who haven’t purchased in the last 90 days.”
“Create a win-back journey for customers whose subscriptions recently expired.”
“How did my win-back journey perform last month?”
The agent translates each request into a proposed audience, journey, analysis, or next step. Audiences and journeys are saved only after marketer approval, and every action respects the user’s existing Hightouch roles and permissions.
This gives teams a direct path from an idea in the Gemini Enterprise app to an actionable marketing workflow without writing SQL, copying data into another CDP store, or waiting on a data team for every request.
Hightouch supplies the marketing context, reasoning, and orchestration behind the agent. Customer data remains governed in the company’s cloud data warehouse, and Hightouch works directly with that existing data rather than requiring another copy.
The Hightouch Marketing Agent is designed for Hightouch customers with Customer Studio configured. Customers can use it alongside their existing Hightouch data models, permissions, and marketing workflows.
Plans and pricing
1 plan listed
Linked repositories
Unknown
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Publisher resources
Sources
- Marketplace listingGoogle Cloud Marketplace (opens in a new tab)
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